The Private Practice Enterprise Club
Most practice owners can’t tell you which marketing produced a patient.
I coach them until they can — and if you want, I’ll run the campaigns too. Either way, you’ll always know what your marketing did.
Twenty minutes, no slide deck. If I’m not the right fit I’ll tell you on the call.
What this actually is
Coaching every two weeks, for owners who want to understand their own marketing.
You get on a call with me every two weeks. You come with homework done, we look at what your marketing actually did since we last spoke, and you leave with a plan for the next two weeks. Between calls I go through one of your ad accounts and send you a short written note.
You stay the expert on treating patients. I do the marketing research so you don’t have to, and I show you what I found rather than hiding it in a report.
If you’d rather I ran the campaigns as well, I will — Google, then Meta — but the coaching never stops. You will always know what is running, what it cost, and how many appointments it put on the schedule.
Why me
I’ve supported more than 50 private practice owners over the last decade — most of them US physical therapy clinics with one or two locations, working to lean less on insurance.
I know what works in a one-location cash-pay clinic and what only ever worked in a slide deck. More about me →
What it costs · US dollars, monthly, cancel after the minimum term
Three ways in. All three include the coaching.
Start here
Coaching
$697
per month · 3-month minimum
- 1:1 call every two weeks
- Homework before every call
- One ad account review between calls, in writing
- Monthly group call
- You run the campaigns
Most practices
Coaching & Google
$1,697
per month + your ad spend · 6-month minimum
- Everything in Coaching
- I build and run your Google Ads
- Reported on appointments and revenue, never on leads
- Your account, your card, your data
Coaching, Google & Meta
$2,297
per month + your ad spend · 6-month minimum
- Everything above
- I build and run Meta as well
- Patient reactivation campaigns to your dormant list
- Every live event I run, included
Ad spend is paid by you, directly to Google and Meta, on your own card, inside accounts you own. I never hold your account and you can lock me out on any afternoon you like.
There is a fourth option where I run everything and you stay out of it entirely. It costs more, not less, and I’ll usually try to talk you out of it — here’s why.
Before you book
This isn’t for everybody.
Don’t book a call if:
- You never want to look at your marketing again. Every tier here involves you understanding what’s happening. If that sounds like a chore, we’ll both be miserable.
- You’re not spending anything on marketing and don’t intend to. Coaching makes existing spend work harder. It can’t make nothing work harder.
- You want more leads. I don’t count leads. I count patients, appointments and revenue, and I’ll ask you for those numbers on the first call.
- You want the cheapest option. $697 a month is not the cheapest and isn’t trying to be.
- You need someone in your building. I’m in the UK. Calls are scheduled for your morning. If you need a person on site, that’s a local hire, not me.
Twenty minutes. Bring last month’s numbers.
We’ll look at what you’re spending and what it produced. You’ll get a straight answer either way.
Book a 20-minute call